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How We Service an Existing Dealer Network
Approach
PTG can employ two different approaches for interacting with the Nissan dealer network, both of which we currently use in working with other longstanding PTG clients:
 
     
  • Proactive: Should Nissan wish to quickly grow dealers' investment in dealership technology, PTG can reach out to the General Managers (or key stakeholders) to introduce our program, service offering and even assist with existing technology provided and installed by legacy vendors.
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  • Reactive: If Nissan would prefer we don’t take such an aggressive approach to dealer relations, PTG will depend on dealers reaching out to us directly to kickstart a new initiative within their space. From there, we will educate the dealer on the program and next steps to implementing new technology.
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Methodology
Regardless of the approach for engaging with dealers, PTG prefers to base our methodology for working with dealers in technology. We will build a custom website with (at minimum) the following information:
 
     
  • Program Overview
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  • Technology Solutions
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  • Content Best Practices
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  • Network Requirements
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  • Request a Content Update
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  • Request a Service Visit
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  • Frequently Asked Questions
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Dealer Education
The crux of our dealer relationship is education. We believe our #1 job is to teach the dealer network about the technology options that are made available to them through Nissan Corporate & PTG, as well as new and exciting updates that are coming via content and feature set updates. We are committed to being an open and available resource to the dealers that provides prompt communication and updates as it relates to their in-store digital program.
How We Evaluate the Program:
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